Michael Pachter says GTA 6 could indeed cost $100
The possibility of Grand Theft Auto 6 being released at an unprecedented price of $100 has been a topic of discussion among analysts, including Michael Pachter from Wedbush Securities. According to him, Take-Two may justify this price by integrating GTA Online into the package and offering players a large amount of virtual currency. Thanks, VGC.
Pachter argues that this strategy follows the Call of Duty model, where Activision managed to increase premium edition sales by 40% by linking it to Warzone and Mobile. In Take-Two’s case, a well-executed integration between GTA 6 and GTA Online could allow them to charge a higher-than-usual price.
The analyst also recalls that the industry has already undergone a similar shift when Take-Two launched NBA 2K21 at $70, paving the way for a general increase in AAA game prices. If GTA 6 is indeed released at $100, it could set a new standard for major industry releases.
“We believe the company plans to sell the game at a price never seen before and suspect that management may offer consumers an incentive to pay $100 or more per unit by rewarding them with a large amount of in-game currency to spend in GTA Online.”
So far, Take-Two has not officially confirmed this information, but speculation about the game’s price continues to grow as its release approaches, expected in late 2025 for PS5 and Xbox Series.
