GTA 6: Trailer 2, Gameplay, New Images, and a Massive Marketing Strategy!
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The year 2024 was lukewarm for GTA 6 fans, but 2025 promises to be completely different! With Rockstar Games ramping up its marketing campaign and Kotaku revealing the possible release month, we’re starting to get a clearer picture of what to expect in the coming months.
If GTA 6 is indeed set to launch in late October 2025, as rumors suggest, the game’s marketing campaign should kick off soon, making the coming months packed with updates. Trailer 2, gameplay reveals, new images, and even viral campaigns are just some of the strategies Rockstar might have in store.
When will GTA 6 Trailer 2 be released?
The next big step in GTA 6’s marketing campaign is likely to be Trailer 2, and there’s a good chance it will be released just before Take-Two Interactive’s next conference, the parent company of Rockstar, scheduled for May 2025.
This trailer is expected to focus more on Jason, the game’s male protagonist, while also revealing additional details about the story and the world of Leonida, GTA 6’s fictional version of Florida.
After Trailer 2, Rockstar might take a similar approach to GTA 5, where the game’s official website started receiving updates with new images, videos, and details about the open world.
However, with the rise of social media, GTA 6’s marketing will likely go beyond the official website and spread across TikTok, Instagram, and YouTube, featuring viral campaigns and even influencers taking part in the promotion.
Names like MrBeast, IShowSpeed, Kai Cenat, and even Brazilian influencers like Luva de Pedreiro could be among those chosen for promotional campaigns, bringing GTA 6 to an even larger audience.
Gameplay Trailer and GTA Online Updates
Closer to the release, between August and September 2025, we should see gameplay trailers showcasing the gameplay and new mechanics of GTA 6. Additionally, this could be when Rockstar starts dropping hints about the future of GTA Online, which, according to rumors, may not launch until 2026.
Massive campaigns and influencer testing
Similarly, in the months leading up to the release, the marketing is expected to reach another level, with viral and massive campaigns worldwide.
Giant billboards in cities like Miami, New York, London, São Paulo, and others, ads on public transportation, and even TV and streaming commercials are anticipated.
In addition, influencers and specialized journalists are expected to be invited to test the game at exclusive events in New York and Edinburgh, where Rockstar Games has its main studios.
GTA 6 Release and Pre-Download
If Kotaku is correct and the game is indeed released at the end of October 2025, physical stores should begin receiving copies of GTA 6 in the weeks leading up to the release, while digital stores will likely enable pre-downloads a few days before the official launch.
In short, with a more aggressive and rapid timeline, GTA 6 promises to be one of the biggest game releases in history, and 2025 will be an unforgettable year for the franchise’s fans!
